About Us

Formed in October 2003, seoptimiser is a creative and well regarded search engine optimisation company that consistently delivers excellent ROI for its clients. Although physically located in Northampton and working alongside companies in places such as Kettering, Milton Keynes, Bedford and Leicester, seoptimiser has a nationwide client base that stretches from London in the South to Chester in the North and further afield too - with some international client representation. At seoptimiser we don't claim that we do one particular 'big' thing 100% better than the other SEO companies pitching for your business - but we do feel that maybe we do 100 'little' things 1% better!

At seoptimiser we try to keep the methodology simple: SEO is a combination of skills and techniques required to assess a website / web page performance and deliver the appropriate mix of onsite and offsite tools to ensure that its content and products are deemed most relevant to appear at the top of search engine results.

A dictionary definition of 'optimisation' defines it as: "modifying to achieve maximum efficiency". Literally, making the most of what you've got. In summary, that's what we at seoptimiser do for you – we make the most of what you've got, in your website.

Black as the 'new' Green ... you decide!

Here at seoptimiser we've oft been commended for our 'green' policy in having created a predominantly 'black' background website. In fact somebody else beat us to it when an Australian guy called Toby Heap of Heap Media, went as far as to create a totally black background search engine website back in January 2007 called Blackle, "to remind people of the need to take small steps every day to save energy."

One of the key arguments put forward by Toby (and others) in favour of having black (background) screens, is contained in a 'way-back-when' 2002 research study produced by Lawrence Berkeley National Laboratory entitled Energy Use and Power Levels in New Monitors and Personal Computers - that reports that black screens consistently require less energy than white screens, regardless of whether the monitor is a cathode ray tube (CRT) or liquid crystal display (LCD).

As in all things 'green' - for every argument proffered, there's invariably a counter-argument trailing along not too far behind and in this case the 'counter' came from Google (owners of the world's most successful whitest ever screen website). Their man Bill Weihl disputes the notion of black as the new green: he said, "we applaud the spirit of the idea (Blackle) but our own analysis as well as that of others shows that making the Google homepage black will not reduce energy consumption," he wrote. "To the contrary, on flat-panel monitors (already estimated to be 75 percent of the market), displaying black may actually increase energy usage."

In the meantime, another source says that the world is evenly split between CRT and LCD monitors, with approx 405m CRT and 401m LCD respectively (source: iSuppli data 2007). Although the much later iSuppli Monitor Review of Q4 2008 shows users moving away in droves from the 17" Super Extended Graphics Array (SXGA) monitor with a significant step-increase in the uptake of the big 20" Twisted Nematic (TN) Panel monitors.

Having said all of the above, here at at seoptimiser we're not going to claim any false credit for taking a 'green' position - we did the site predominantly in 'black' because we liked the look, simple as that. But now that we've become more aware of the ongoing energy-saving debate, we're also more than pleased to spread the 'green' message.