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Understanding SEO - we've made it as easy as ABC...!
Knowing how search engines work and what people search for is a topic worthy of much debate, no doubt, by those 'in-the-know'. However, at seoptimiser we've developed a series of easy to understand, cost-effective optimisation packages to suit most website situations and most budgets: check out our ABC packages below:
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Packages we offer? |
What you get for your money? |
A |
3 Months |
Nominate a single KEYPHRASE (min 2 keywords) :
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B |
6 Months |
Select up to 6 KEYPHRASES (min 2 keywords each) :
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C |
12 Months |
Select up to 6 KEYPHRASES (min 2 keywords each) :
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Testimonial:
" In June 2010, when I opened my on-line store to support my Northampton shoe shop COMMONN, I think I may have been the original SEO doubting-Thomas. I had a couple of meetings with the seoptimiser consultants where they patiently walked me through their ABC methodology; I knew they were good people, but I still wasn't convinced that their SEO was right for me. After my initial nervousness, I did commit to their 12 month Converter Package and now, into my 3rd month, I'm absolutely thrilled as to how my website is performing.
We're already on Page 1 of Google for all our agreed keyphrases and I'm getting real sales every day off the website. I can't speak too highly, as regards the ongoing support and personal interaction I enjoy from
seoptimiser - but, as all start-up small businesses find out very quickly, it's all about budgets and cash-flow and performance. But I'm so pleased with the SEO results I'm achieving, that we're now discussing a PPC contract too."
Mark Higgs (Business Owner)
http://www.commonn.co.uk
Search Engine Optimisation (SEO)
Over 75% of online searchers click on the FREE or 'organic' results on the left hand side of the results pages, as opposed to less than 25% clicking on Pay Per Click (PPC) adverts. Optimisation is about achieving top positions on the left, so effort is required to deliver the optimal ROI and at seoptimiser that's just what we do for companies not only local to us in places like Northampton, Kettering, Milton Keynes, Bedford, Leicester, Rushden, Wellingborough, Lutterworth, Rugby, Corby and Towcester; but also throughout the whole of the UK.
Is it all about content? Surprisingly it’s not...
In the past, almost 100% of Search Engine Positions were driven by what was ON page (the marketing copy) or IN the website page (hidden tags and code). In fact, many web designers and technicians still believe this to be the case and can even demonstrate an ability to deliver results using these out-dated techniques – but what they can’t demonstrate is an ability to deliver results beyond a certain level of difficulty or competitiveness – so in effect they are holding their clients back by starving sites of much needed traffic volume.
This happens because out of date optimisation techniques and knowledge will, typically, only get results for non-competitive keyphrases which aren’t being chased by lots of businesses or, worse still, aren’t even being searched for at all. They will appear to be top for certain keyphrases, when in reality the bulk of traffic is driven by entirely different keywords. This is also a 'sleight-of-hand' technique used by unscrupulous SEO and web-designers to trick and or mislead clients. They only optimise on easy terms that only look relevant and competitive, but don’t actually drive traffic to the website.
In practice, currently, only 20% or so of a website's performance is impacted by these so-called ONSITE factors, the other 80% of the 'credit' allocated to you by search engine algorithms such as Google are influenced by OFFSITE factors. Optimisation is a combination of skills and techniques applied both onsite and offsite to ensure your content and products are deemed most relevant to appear at the top of the search engine results.
It’s essential to do so in the correct way by using 'allowed' techniques rather than disallowed or dubious techniques that can result in websites being penalised, such that the only way a website gets found is by its URL, not a search term. This effectively equals death online as minimal traffic finds websites so directly.
In summary, professionally applied optimisation can make the difference between publicising your business on the front page of The Times newspaper - as opposed to appearing on an inside page of the local free-sheet.